In an effort to raise awareness of not just the environment, but also sustainability, the Prix Pictet has been announced as a new major prize in photography. Sponsored by Swiss Bank Pictet & Cieand The Financial Times, the prize of 100,000 Swiss Francs will be awarded on October 20, 2008 (and annually thereafter). Photographers from around the world were recently nominated for the prize based upon the impact and artistic quality of their work. Eighteen finalists have been chosen, and their photographs can be viewed on the 2008 Shortlist at the competition’s website. Gallery showings are currently underway and have been planned in various cities around the world.

In addition to the environmental issues showcased by the photographers, Pictet & Cie also wishes to bring awareness to the organizations working to solve the problems. An award of 40,000 Francs will be given to an organization working to solve environmental issues at the award ceremony in October.